One of my new favorite sayings
According to Mr Torrez, this is from David Ogilvy:
"When you advertise fire-extinguishers, open with the fire."
That's up there with, "When you hear hoofbeats think horses, not zebras."
According to Mr Torrez, this is from David Ogilvy:
"When you advertise fire-extinguishers, open with the fire."
That's up there with, "When you hear hoofbeats think horses, not zebras."